Our Voter Engagement Plan for 2021 – We’re excited to update you all on four big pieces of voter outreach and engagement we’re asking local parties to take on during the rest of 2021. We know folks are anxious to get this work going, and we’re setting up tools and training in Votebuilder to make this as easy as possible for everyone. We have four main voter engagement projects for local parties to participate in –
- Contacting and finding out more about voters for whom we have little data. We need to know more about some of these voters so that we can target them appropriately next year, for persuasion and GOTV. By contacting them and having a conversation, we can begin building a deeper relationship between them and the Democratic party and find out how best to communicate with them through the rest of the cycle and beyond.
- Reaching out to likely Dems who didn’t vote in 2020 and finding out why. Unfortunately, too many likely Democratic voters still aren’t getting their ballots in, and we want to find out why. By building relationships with these voters and listening to their issues and concerns, we can get them ready to vote this year and next!
- Re-registering likely Democratic voters who’ve been purged from the voter rolls by the Secretary of State’s office. Thousands of Democratic voters are purged from the voter rolls every year by the Secretary of State’s office, and we know many of them are people who are still alive, still living at the same address, and still should be eligible to vote. We can identify these people, let them know they were purged, and get them re-registered to vote.
- Registering non-registered voters. There are still so many likely Democrats who fall through the cracks of our automatic voter registration system – we need the face-to-face touch to reach them and get them registered.