Gear up for our May 2024 focus: “Messaging that Matters”
At this point of the cycle, you should be getting out in the community. The best way to make your candidacy “stick” is through clear, effective messaging.
That’s why we’re organizing our programming in May around messaging and communications development. From doing the backend work to develop a message to actually rehearsing your stump speech, you will walk away with more confidence and a streamlined approach to your campaign communications.
In the meantime, look at two introductory courses from our online catalog to jumpstart your learning:
Coming up for AAPI Heritage Month:
So You Want to Run for Office: AAPI Heritage Month Edition
Thursday, May 2 at 1pm ET
Whether it’s at the local, state, or national level, your unique experiences and ideas contribute to shaping your communities. And it can’t be said enough: better representation helps everyone.
Running for political office is one crucial way Asian Americans can empower their communities and shape policies that directly affect them.
So this Asian American & Pacific Islander (AAPI) Heritage Month, we’re excited to host a tailored version of our So You Want to Run for Office with our partners Public Wise, the Democratic Congressional Campaign Committee, AAPI Victory Fund, They See Blue, ASPIRE PAC, Indian American Impact, and North Carolina Asian Americans Together In Action, that focuses on the unique challenges and considerations for AAPI candidates.
Developing Your Campaign's Core Message
Monday, May 6 at 1pm ET
Uncover the key pillars of an effective core message. Your core message drives all of your campaign communications, from press releases to tweets. Using the 3 “r” strategy – real, relevant, and resonant – you’ll dig into what makes a core message stick on the trail.
How to Connect With Voters Through Personal Stories
Tuesday, May 7 at 1pm ET
Personal stories convey your campaign message on a deeper level with your community. Be vulnerable with your community. Let them in. Strong connections turn them into voters. Strong connections with voters will have lasting effects on your campaign.
During this communications training, you will learn the story of self framework and how to tailor your story to a particular issue.
The Secrets to Fundraising Emails
Tuesday, May 14 at 6pm ET
Fundraising should be one of your top priorities at the start of a campaign. And it’s no secret that emails can be an effective way to deliver fundraising asks. Your campaign or local party should be reaching out for financial support to set yourself up for success down the line!
This training will cover the key features of effective fundraising emails practices for managing an email fundraising program.
How to Write Your Stump Speech
Wednesday, May 15 at 1pm ET
Your words go a long way, so it’s essential to grab the attention of voters with them.
This training will walk you through how to write the stump speech people will hear time and time again. You will learn the key components of a stump speech, plus insights on how to tailor it to specific, varying audiences.
And it doesn’t stop there! You can always visit the Online Academy’s Course Catalog, set up a free account, and keep track of your progress while taking advantage of our extensive course offerings.
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