Dear MoveOn member,
Just nine days from today—on March 28—millions of Americans will rise, peacefully and nonviolently, to remind the country of a basic truth: There are no Kings in America. The power belongs to the people.
I am nauseously optimistic that the next No Kings Day will be even bigger than the first two and mark a key turning point for our democracy. (Nauseous optimism is when your heart aches and you’re sick to your stomach but believe you’ll live to see the dawn.)
I’m cautiously optimistic that the next No Kings Day will be the biggest day of protest in U.S. history. There are now more than 3,000 No Kings protests organized across this country and beyond—already more than last October’s record-setting day. I hope that’s enough for the next No Kings Day to be big enough and broad enough to further weaken this corrupt regime and force a reckoning that’s been far too long in coming.
But in these dark times, I’m also sick with worry. Worry that the autocracy of this regime will be normalized. Worry that we, the people, might not turn out yet in big enough numbers. Worry that we will fall short of the mass movement we need to weaken this corrupt, horrifying regime.
Another reason that I’m worried is that MoveOn, which is absolutely essential to this effort, is $175,000 short of its fundraising goal for No Kings Day. MoveOn is providing critical movement infrastructure that no other group can provide to make this event a success. But if they fall short of their goals, it will be harder to spread the word and ensure that the next No Kings Day is as big of a success as we need it to be.
Fortunately, that worry is easy to fix. If just 1% of the people reading this email chip in $5 a month, it’ll be enough to fill MoveOn’s budget gap. But not everyone will open this email today. And not everyone is in a position to help.
If you are reading this email, and you are able to help, then will you please be one of the people who chips in today? $5 a month to help fill the gap and sustain the movement, or anything you can afford, will make a big difference.
No, I’m sorry, I can’t make a monthly donation.
One reason mass mobilizations matter is that they change what people believe is possible.
They reach those who are outraged but isolated—people who think they are alone.
They show up in places the media often forgets: small towns, suburbs, rural counties, and places where speaking out can feel risky.
And when people see their neighbors—people like them—standing up peacefully, something shifts. Fear turns into courage. Cynicism turns into solidarity. Silence turns into action.
There is also something else we know: Nonviolent movements succeed when they grow. We can’t afford to have MoveOn fall short and have to make cuts to their essential organizing that helps reach new people and grow the movement. That is why your support for No Kings Day is so critical today.
Can you chip in $5 a month to help MoveOn meet its $175,000 goal and grow the next No Kings Day into the biggest one yet?
No, I’m sorry, I can’t make a monthly donation.
Research on civil resistance suggests that when movements become large and broad-based, they can create the “loyalty shifts” that make unjust power structures crack.
When 3.5% of the population engages in sustained resistance, something changes in society.1 Sustained mass participation can be a powerful predictor of success for movements like ours.
As I write this message to you, we are closer than many people realize. Previous No Kings mobilizations already drew millions.
Each time, so far, we are getting closer and closer. And the fact that the movement has grown each time—rather than shrinking from apathy, frustration, or disengagement—is precisely why those who want obedience fear it.
MoveOn is doing critical work to grow the reach of No Kings Day once again. To make it even bigger than the past two. But continued growth is not guaranteed.
MoveOn is one of the best groups in the country at organizing huge, distributed days of action online. And they’ve been doing it longer than anybody. But if they cannot fully fund this work, it simply will not get done, and we could fall short.
I know that times are tough for many, and that you may not be able to chip in to every email you get. But, if you can, I’m asking you to donate $5 a month to MoveOn to help us keep building this movement.
No, I’m sorry, I can’t make a monthly donation.
MoveOn’s team has been working one-on-one with volunteer hosts organizing all 3,000 events that are registered so far—training hosts, safety-planning with them, making sure every event has what it needs. At the same time, MoveOn staff are helping local steering committees plan the national flagship event in St. Paul, Minnesota—where the national press will be watching—with a stage, a sound system, video walls, a livestream, and local artists whose work will reflect the spirit of a community that has endured so much and keeps showing up anyway.
MoveOn is also:
- Hosting a mass call tonight at 8:00 p.m. ET to help people understand the purpose and strategy of No Kings—and to help them feel connected to something bigger than themselves.
- Supporting thousands of local hosts with trainings, organizing support, outreach, and the technology infrastructure needed to coordinate safe, nonviolent events nationwide.
- Serving as one of the core coordinating groups collaborating with hundreds of organizations across the country.
It’s a lot. And MoveOn can fund its budget for this work only with your support. Will you chip in $5 a month, or any amount you can afford, to help us fill MoveOn’s budget gap and keep building this movement?
No, I’m sorry, I can’t make a monthly donation.
Thanks for all you do.
–Robert Reich
P.S. A single day—no matter how large—doesn’t finish the job of rebuilding our democracy. Not even close. What it can do, though—and why it must succeed—is that it expands the pro-democracy movement, recruits new leaders, deepens community ties, and builds the kind of durable, local organizing that outlasts any one news cycle. We cannot allow MoveOn to fall short in that effort. So here’s my final request:
If you are able, will you chip in now to help support the organizing that makes No Kings Day possible—and to keep this pro-democracy movement growing on March 28 and beyond?
No, I’m sorry, I can’t make a monthly donation.
P.P.S. Join MoveOn tonight. And march with us on March 28.
Source:1. “The 3.5% rule: Understanding what makes protest powerful,” Harvard Kennedy School, Fall 2025
https://www.hks.harvard.edu/faculty-research/policy-topics/advocacy-social-movements/35-rule-understanding-what-makes-protest
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