This is HUGE: On March 28, millions of Americans will rise up for the next No Kings Day of nonviolent action, demonstration, and protest.
The flagship event will be in Minneapolis—the heart of the movement against ICE and fascism, where Minnesotans are rising up in resistance after federal agents killed Renee Good and Alex Pretti.
MoveOn, hundreds of partners, and thousands of volunteers are actively planning a massive surge of protests, with millions of Americans across the country taking to the streets.
It is poised to be the largest day of protest in U.S. history.
But bringing together millions of Americans in cities and towns nationwide takes significant resources. We need to train thousands of local organizers, provide materials for protests, ensure safety and security, coordinate across all 50 states, and ensure the protests are covered everywhere in the media.
History is on our side.
Research shows that nonviolent campaigns are twice as likely to succeed as violent ones.1
And you’ve probably heard the 3.5% number before. According to decades of research on nonviolent civil resistance movements, no government has ever withstood a challenge when 3.5% of its population mobilizes against it in a sustained way.2
From the People Power movement in the Philippines to the Cedar Revolution to the fall of apartheid—3.5% is not just a number. It’s a proven threshold for change.3
In the United States, 3.5% means approximately 12 million Americans.
We’re already closer than you might think. Last October, MoveOn volunteers helped power No Kings Day—the largest day of protest in modern American history, with nearly 7 million participants. That’s 2% of the U.S. population. We’re more than halfway to our goal.
This is our moment. When we’re being told to look away, to accept the unacceptable, to believe that resistance is futile—this is exactly when we need to show up in numbers too large to ignore.
Safety is nonnegotiable. As part of MoveOn’s leadership in organizing No Kings mobilizations, our team works to ensure that every single event host receives training in nonviolence and de-escalation.
Our volunteer team works 1-on-1 with event hosts to provide individual support based on their needs. We provide comprehensive toolkits and trainings, offer office hours to support preparation, and run host hotlines on protest days for emergency support. Safety planning and de-escalation training isn’t glamorous work, but it’s what keeps millions of Americans safe in the streets. And it works. Hosts reported back in October that scenario planning made them ready for the real situations they were faced with on the ground.
This work is extremely resource-intensive. And without the funding to scale up our organizing, we risk losing momentum at the very moment when millions of Americans are ready to act. We can’t let that happen.
Thanks for all you do.
–Adrienne, AD, Kenia, Nadia, and the rest of the team
Sources:
1. “The Effectiveness of Nonviolent Resistance Movements,” Interfaith Alliance, June 28, 2025
https://www.interfaithalliance.org/post/the-effectiveness-of-nonviolent-resistance-movements
2. “Questions, Answers, and Some Cautionary Updates Regarding the 3.5% Rule,” Harvard Kennedy School Carr-Ryan Center for Human Rights, April 2020
https://www.hks.harvard.edu/centers/carr/publications/questions-answers-and-some-cautionary-updates-regarding-35-rule
3. Ibid.
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