The “movie-pitch effect” and how to craft phrases that work.
How do we craft phrases that work? How do we know when to bail on toxic terms and when to double down? I use the “movie-pitch effect” to break down Defund the Police, Green New Deal, Medicare for All, Democratic Socialism, and DEI, to explain what works and what doesn’t.
Much of this is from a post I wrote back in June of 2023 when I had very few readers, but it’s a super important lesson that features prominently in my training programs!