Dear MoveOn member,
Big announcement: MoveOn is launching a $1.2 million ad campaign across six battleground states.
Our new ad slams Donald Trump for his dangerous and deeply unpopular plans to make abortion illegal nationally and is designed to reach “surge” voters—the 1.5 million people in battleground states who are infrequent voters but were key in defeating Trump in 2020.
MoveOn’s internal data-driven research shows that abortion is the issue that is most likely to motivate surge voters to the polls—and to vote for Vice President Kamala Harris. MoveOn has tested several versions of our ad to determine the precise version that is most effective with our target audience, and the results are outstanding!
But here’s the catch: Our research shows surge voters need to view our ads eight times in order for the message to stick with them. That means we need at least 1,000 MoveOn members to sign up as monthly donors by midnight tonight to get our ad up and running and keep it up for as long as possible so our target audience sees it as many times as possible.
Will you start a monthly donation before midnight tonight to make sure surge voters know about Trump’s despicable views on banning abortion and forcing people to give birth? Your ongoing donation will help ensure we are able to hammer home our message to surge voters in critical states from today through Election Day.
No, I’m sorry, I can’t make a monthly donation.
Airing abortion-focused ads targeting surge voters in swing states is a smart and strategic use of funds for two reasons.
First, when voters know about Harris and Trump’s positions on abortion, voters rate Harris 11 percentage points more favorably than Trump on the issue.1
But—importantly—1 in 4 voters are very misinformed or entirely uncertain about Trump’s stance on abortion. Shockingly, 12% of voters believe Trump supports legal abortion. Another 14% of voters are not sure where Trump stands on abortion.2
This amounts to literally millions of voters—including many in the crucial battleground states that will decide this election—who may cast votes based on misinformation about one of the most important policy and human rights issues facing the nation.
We simply cannot let that happen.
Which is why MoveOn is working to expose Trump’s despicable and unpopular views on abortion, inform the electorate, and ensure we motivate surge voters to the polls. Will you start a monthly donation TODAY to help make it happen?
No, I’m sorry, I can’t make a monthly donation.
Trump and his MAGA running mate, JD Vance, both know that abortion is a losing issue for them.
A brand-new poll shows that 67% of Americans oppose the Supreme Court decision to overturn Roe v. Wade.3
That’s why, as The Washington Post reports, “Trump and Vance have spent little time discussing reproductive health care with voters. Vance did not bring it up in the past two weeks of speeches in five battleground states.”4
But we should never, ever let Trump and Vance get away with their lies and silence. We can never, ever let the American people forget that Trump repeatedly bragged that he was responsible for overturning Roe.5
Will you help MoveOn get the word out about Trump’s stance on abortion, inform critical voters in battleground states, and defeat Trump and MAGA this November? Your monthly donation could not be more critical.
No, I’m sorry, I can’t make a monthly donation.
Thanks for all you do.
–Mohammad, Chris, Alexis, Oscar, and the rest of the team
Sources:
1. “Harris’ gains, party unity, and abortion: July 27 – 30, 2024 Economist/YouGov Poll,” YouGov, July 31, 2024
https://today.yougov.com/politics/articles/50224-kamala-harris-2024-election-donald-trump-jd-vance-abortion-july-27-30-2024-economist-yougov-poll
2. Ibid.
3. “Wide swath of America remains opposed to Supreme Court’s ruling overturning Roe v. Wade, poll finds,” CNN, August 9, 2024
https://www.cnn.com/2024/08/09/politics/poll-roe-wade-abortion-harris-trump/index.html
4. “Harris rallies crowds on abortion message, while Trump treads lightly,” The Washington Post, August 10, 2024
https://www.washingtonpost.com/politics/2024/08/10/kamala-harris-abortion-donald-trump-message/
5. “How Harris may win back a critical group of voters who abandoned Biden,” CNN, July 30, 2024
https://www.cnn.com/2024/07/30/politics/harris-abortion-message-biden-analysis/index.html
Want to support MoveOn? The MAGA right is declaring war, and Project 2025 is their battle plan. Project 2025 threatens our rights, attacks communities of color, hurts middle- and working-class families, and undermines our democracy. But we will not back down or let Trump steamroll our nation.
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